Priceworthy
Last updated: April 2026---
Who we arePriceworthy is an AI-powered offer and pricing confidence analysis tool for coaches, consultants, and service-based business owners. Our website is priceworthy.co.For privacy enquiries contact: [email protected]---
What data we collectWhen you use Priceworthy we collect:Information you provide directly
- Your name and email address when you create an account
- Your business type and details entered during account setup
- Your answers to the Priceworthy audit
- Any messages sent via our AI pricing coach chatInformation collected automatically
- Basic usage data including pages visited and features used
- Your device type and browser information
- IP address for security purposesWe do not collect payment card details directly — payments are processed securely by Stripe.---How we use your dataWe use your data to:- Generate your Offer Health Score, Pricing Confidence Index, and gap analysis report
- Process your answers through AI analysis to identify language patterns relevant to pricing confidence
- Provide the AI pricing coach chat feature
- Send your report to your email address if you request this
- Improve the accuracy of our scoring models over time using anonymised, aggregated data
- Communicate with you about your account and any updates to the serviceAI processing disclosure: Your audit answers are processed by artificial intelligence to generate your scores and report. This processing identifies linguistic patterns in your written responses. No human reads your individual answers. Your responses are never used to train external AI models.---Legal basis for processing (UK GDPR)We process your data under the following legal bases:- Contract performance — to provide the Priceworthy service you have signed up for
- Legitimate interests — to improve our product using anonymised, aggregated data
- Consent — for marketing communications, which you can withdraw at any time---How long we keep your data- Account data and audit results: retained for as long as your account is active
- If you delete your account: all personal data deleted within 30 days
- Anonymised, aggregated scoring data: retained indefinitely for benchmarking purposes (this cannot identify you)---
Who we share your data withWe share data with the following third-party services to operate Priceworthy:- Base44 — our app infrastructure and database hosting provider
- Anthropic — AI processing of your audit responses to generate scores and reports
- Stripe — payment processing for paid subscriptions
- Google — authentication services if you sign in with GoogleWe do not sell your personal data. We do not share your individual audit results with any third party without your explicit consent.---Your rights under UK GDPRYou have the right to:- Access the personal data we hold about you
- Correct any inaccurate data
- Delete your account and all associated data
- Restrict processing of your data in certain circumstances
- Object to processing based on legitimate interests
- Data portability — receive your data in a machine-readable format
- Withdraw consent for marketing communications at any timeTo exercise any of these rights contact [email protected]. We will respond within 30 days.---CookiesWe use essential cookies to operate the website and remember your login. We use analytics cookies to understand how people use Priceworthy. You can manage cookie preferences via the cookie notice on our website.See our full Cookie Policy for details.---Data securityYour data is stored on secure, encrypted servers. We use industry-standard security practices including encrypted data transmission (HTTPS) and access controls.---Changes to this policyWe may update this policy from time to time. We will notify you of significant changes by email or via a notice on the website. Continued use of Priceworthy after changes constitutes acceptance of the updated policy.---Contact and complaintsFor any privacy concerns contact [email protected]If you are unhappy with how we handle your data you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.---Priceworthy is operated as a UK-based service. This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.